Introducing the newest group of “It Girls”

In Fashion
August 30, 2023
wiliam
12 Views
0 comments

Modern-day “It girls” are created, not just born. Since the 1927 movie “It,” featuring silent actress Clara Bow, who is frequently regarded to as the original “It girl”. The enigmatic phrase, which describes a girl or woman with that special “je ne sais quoi,”. Has been a part of cultural jargon. Since then, it has

Modern-day “It girls” are created, not just born.

Since the 1927 movie “It,” featuring silent actress Clara Bow, who is frequently regarded to as the original “It girl”. The enigmatic phrase, which describes a girl or woman with that special “je ne sais quoi,”. Has been a part of cultural jargon. Since then, it has been used to characterize a variety of women, including Carolyn Bessette-Kennedy. Bianca Jagger, Edie Sedgwick, and Alexa Chung.

But the It girls of today didn’t get that way by chance. They are driven forward by a well-oiled engine behind the scenes, whether out of need or choice. Being an It girl is no longer just a byproduct of having amazing style (Chung), being a paparazzi magnet (Bessette-Kennedy), going to the appropriate parties (Jagger), being connected (Sedgwick), or being a party animal (Bessette-Kennedy). Today, doing it successfully demands a team behind you. It requires work all by itself.

“It girls”

At the same time, in order to succeed in the fashion industry at all, especially as a model or influencer, having that “It factor” is becoming increasingly important.

According to Jeni Rose, senior vice president and co-head of fashion representation at WME Fashion, “It used to be that you could find a great-looking person somewhere, give them the right haircut, dress them the right way, and send them out and that would work.” “That can’t be done.”

Consider Sofia Richie Grainge, who is without a doubt the summer’s “it” girl. She ignited a blaze of attention with her April 2023 wedding in the South of France, and TikTok users dubbed her the epitome of “old money” flair. In the days before and after the incident, her name was searched on Google 100 times more frequently.

Since then, she has collaborated with companies like Jo Malone and Maybelline, racked up over 3 million TikTok followers, sat front row at Chanel’s cruise show in Los Angeles (the high-end brand created three special looks for her wedding), and appeared on the cover of Town & Country.